content
creator
Digital marketer
SOCIAL MEDIA SPECIALIST
wellness & beauty
Lucy hoyles
Portfolio
about me
Hello! I'm Lucy Hoyles, a freelance UGC creator and digital marketer with a background in fashion retail and modeling. I'm currently a third-year marketing student at RMIT University.
I have over 5 years of experience creating content for my personal Instagram. As a micro-influencer, I secured brand deals, which ignited my passion for digital marketing. This led me to pursue a Bachelor of Business in Marketing at RMIT and a digital marketing course from Monash University. For the past 1.5 years, I've been freelancing, helping brands enhance their online presence.
I founded "Content by Lucy" to support brands in driving conversions with compelling content. Along with my creative skills, I have expertise in paid ads, SEO, and other digital marketing strategies.
As I enter my final year of studies, I'm excited to connect with industry professionals who share my passion for marketing. Let's collaborate to create impactful content and drive success in the digital landscape.
PROFESSIONAL EXPERIENCE & EDUCATION
Content by Lucy (June 2021 - Present)
Freelance work
Kookai (Emporium Boutique) (June 2023 - Present)
Sales Assistant
The Talent Buro (May 2023 - Present)
Fashion Model & Content Creator
IGNITE ONLINE (May 2023 - July 2023)
Digital Marketing Intern
Bali Easy Living Villas (June 2021 - September 2022)
Social media manager
RMIT UNIVERSITY
Bachelor of business (Marketing) 2024
Diploma of business 2022
MONASH UNIVERSITY
Digital Marketing and Data Analytics Bootcamp (Nov 22 - April 23)
Brands ‘I've worked with
Examples of my work
high performing
results
Event PR, fashion & Beauty
UGC photography
this could be your product/brand
Modelling for social media content
Graphic Design examples
Social Media Consulting
Management of Paid Ads
Photography + Creative direction
Personal analytics